GDPR Compliance Comparison
Booking.comvsUtmel
booking.com · utmel.com
booking.comLow Risk
61
/ 100
Metrics Summary
booking.comMetricutmel.com
61/100▼
Compliance Score▲68/100
8▼
Cookies▲6
2▲
Trackers▼5
0—
Pre-consent Trackers—0
2▲
Issues▼5
✓ Present—
Consent Banner—✓ Present
✗ Missing—
Reject Button—✗ Missing
Score Breakdown
Cookie Consent
booking.com15/25
utmel.com20/25
Tracking Transparency
booking.com20/25
utmel.com25/25
Third-party Scripts
booking.com8/25
utmel.com8/25
Consent Options
booking.com18/25
utmel.com15/25
Trackers Detected
booking.com (2)
Google Adspagead2.googlesyndication.com
advertising
Twitter Pixelt.co
social
utmel.com (5)
X (Twitter) Pixelt.co
marketing
Google Tag Managergoogletagmanager.com
tag_manager
Microsoft Adsbat.bing.com
marketing
Microsoft Clarityclarity.ms
session_replay
Google Analyticsgoogle-analytics.com
analytics
Compliance Issues
booking.com (2 issues)
- LOW
Long-lived cookies detected
- MEDIUM
Advertising / remarketing trackers detected
utmel.com (5 issues)
- MEDIUM
Third-party cookies detected
- MEDIUM
Consent button detection inconclusive
- LOW
Long-lived cookies detected
+2 more — view full report